I purchased an e-book copy of this book, but before I finished reading it, I had the opportunity to receive a free signed copy and took the opportunity. This was a book I knew I wanted to add to my collection. With that said, How to Market a Book is a straight forward, no-nonsense guide to book marketing. Whether it’s your first book, or in my case fourth, this book has something for everyone. Even if you have never attempted social media or marketing, this guide takes your hand, and walks you through the process in a plain talk, straight forward approach. It’s obvious the two authors know their subject matter. To borrow a line from the book, the first line for “Twitter” reads as follows: “We know, we know! The moment you saw the title, you rolled your eyes.” I can totally relate as I have seen it myself so often. The authors then go on to give clear compelling reasons why people need to look past their preconceptions and step forward.
The subject matter of the book is arranged in an easy to read progressive order. I was highly impressed with the sections on doing your own keyword analysis, and SEO optimization of your website. My only dislike in the book is the not overwhelming, but frequent references to visit a website owned by one of the authors, which specializes in book marketing services. Other guides I’ve read frequently do the same, but generally, the links take you back to the publisher’s website where they host the content. I have no knowledge why they chose to host the reference material where they did, but personally I do not like being sent to a website that sells services to get reference material. Others may feel different. Despite the links, I highly recommend this book. While personally after several years in the field, I found a lot of the information too “beginner-ish” for lack of better term, it contained however, more than enough information to make it worth my while. I have already begun to make changes to my marketing strategies because of this book. I look forward to greater success because of it.
I give How to Market a Book four stars.
The Book can be purchased from Amazon here.